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Project Name

ukraine sweden

Ukrainian Lessons

Ukrainian Lessons is a comprehensive online platform designed to facilitate learning the Ukrainian language. The initial state of the website made it difficult for users to interact with the platform. Outdated design and functionality hindered user engagement, resulting in disappointingly low conversion rates.

The impact of the project was significant. The site’s usability has improved significantly for both users and managers, making it easier to work on the platform. Process optimization led to a 60% increase in productivity, which facilitated the smooth creation of products and advertising campaigns. Thanks to the introduction of payment directly on the site using WooCommerce, the credibility of the site has significantly increased.

Most impressively, the conversion rate experienced an impressive surge, more than doubling due to the combined effect of improved design and optimized processes. As a result, the company’s overall revenue has skyrocketed, underscoring the project’s tremendous success in rebuilding the digital presence and profitability of the business.

Ukrainian Lessons Website cover - Marffa Project
Ukrainian Lessons Website cover - Marffa Project

Problem

Complex Product Management System
Complex Product Management System

There was an inefficient product management system that included many different external integrations and complicated the process of product development.

Outdated Website With Low Conversion Rates
Outdated Website With Low Conversion Rates

The website was outdated and did not meet modern design and functionality standards, resulting in low conversion rates.

Inconvenient System For Managing Advertising Campaigns And Discounts
Problems With Collecting Donations

The existing system for managing promotional campaigns and discounts was inconvenient and inefficient.

Solution

Solution 01 - Marffa Project

Creating a new custom design: A completely new design was developed based on an in-depth analysis of the service, which increased its attractiveness and user experience.

Solution 02 - Marffa Project

Improved product management system: A user-friendly product and website management system was created to simplify the work of managers.

Solution 03 - Marffa Project

Optimization of processes and integrations: All processes of product development and advertising campaigns were optimized, and a new discount management system was developed. A decision was made to abandon many external services in favor of a single standardized platform.

Solution 04 - Marffa Project

Expanded functionality of the online store: The functionality of the online store was significantly expanded, allowing users to perform more operations on the site.

Design concept

Ukrainian Lessons Website Concept
Ukrainian Lessons podcast - Marffa Project
Ukrainian Lessons Book Animation
Ukrainian Lessons Website Mobile
Ukrainian Lessons Website Mobile second
Ukrainian Lessons Website Mobile first
Ukrainian Lessons Website 404
Ukrainian Lessons Founder with a Book
8 long
Vector

Coolvetica

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Open Sans

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Result

Result

of sales in the first 
six months 🤩
+ 0 %
  • Website usability for users and managers: The site has become much more convenient and attractive for users, and has simplified the work of managers.
  • Optimization of processes and integrations: The processes of creating products and advertising campaigns were optimized by more than 60%, which improved productivity.
  • Increasing the level of trust in the website: The implementation of new solutions resulted in a significant increase in user confidence in the website.
  • Increased conversion rate: The conversion rate of users to customers has more than doubled due to improved design and process optimization.
  • Increased company profits: The company’s overall profit increased due to increased conversion rates and improved store functionality.
Services
UX/UI Design, Corporate Websites, E-commerce, Branding, Graphic Design, Speed Optimization
Industry
Education
Location
Ukraine, Sweden
Launch year
2023

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