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Project Name

Expat
Assurance

The case study aims to evaluate the effectiveness of our solution and illustrate the company’s growth trajectory thanks to app development. There are many benefits brought to Expat Assurance by the technical decisions of our Marffa agency, such as improved website performance and UI/UX, reduction in customer acquisition and processing costs, higher conversion rates, and more efficient customer support.

We used our web agency expertise to conduct market research, analyze competitors, create user personas, design a new website, and develop an online aggregator of insurance companies using React JS.

The key elements of our project management approach to successful project implementation, such as the formulation of clear goals, the use of agile development methodology, and the development of a flexible architecture allowed us to significantly reduce the time-to-market of the solution, launch a quality product, and ensure long-term performance and scalability.

The key elements of our project management approach to successful project implementation, such as the formulation of clear goals, the use of agile development methodology, and the development of a flexible architecture allowed us to significantly reduce the time-to-market of the solution, launch a quality product, and ensure long-term performance and scalability.

Expat Assurance Website thumbnail - Marffa Project
Expat Assurance Website thumbnail mobile version- Marffa Project

Problem

Time
Offline Orders

The choice of insurance was possible only by phone, which was time-consuming.

Finding the right modification - Marffa Project
The Human Factor

The number of processed requests per day directly depended on the productivity of the consulting team (human factor).

Competitors
Inconvenient Insurance Purchase Process

The insurance purchase process was behind the competitors with more flexible tools for selecting plans.

Outdated Website Design - Marffa Project
Outdated Website Design

The design of the main website was outdated and inefficient, which reduced the level of trust and the level of conversions.

Solution

Solution 01 - Marffa Project

Conducted large-scale market research, analysis of competitors, and described user personas.

Solution 02 - Marffa Project

Did a complete redesign of the main site for the target audience, making it more attractive, modern, and user-friendly.

Solution 03 - Marffa Project

Digitalized the data input process and automate the comparison process to make it faster.

Solution 04 - Marffa Project

Created an innovative online aggregator of insurance companies using React JS with a unique set of functionality for the most accurate selection of insurance plans. This system replaced the need for a human consultant and ensures that requests are processed quickly and efficiently.

Solution 05 - Marffa Project

Standardized more than 6 insurance companies with different inputs.

Solution 06 - Marffa Project

Conducted many A/B tests to get the best conversion rates.

Design concept

Expat Assurance's merch - Marffa Project
Tablet Expat Assurance - Marffa Project
The mobile mockup Expat Assurance - Marffa Project
Expat Assurance Website page mobile concepts- Marffa Project
Expat Assurance Website page mobile - Marffa Project
Desing concepts Expat Assurance - Marffa Project
The Expat Assurance image with employee - Marffa Project
Page Expat Assurance - Marffa Project
line

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Result

Result

0 %
Increased the number of sales in half a year with a help of an automated insurance policy aggregator 🔥
  • In addition to improving the look of the website, this change also improved the user experience, leading to a higher level of trust among customers and improved conversions. Hundreds of people use this application every day and this number is growing every month.
  • By introducing the Expat Assurance app, the company was able to process more than three times the number of insurance applications per day.
  • With a help of an automated insurance policy aggregator, the number of sales increased by 300% in half a year.
  • Customer satisfaction improved: average purchase time was reduced twice, thanks to a simplified subscription process which required just several minutes and several clicks.
  • The client’s customer service staff was freed up from answering questions regarding plan selection, allowing them to focus on other tasks.
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