In this website redesign case, Marffa Agency was tasked to help an addiction treatment center in Los Angeles, California give their website a makeover. Our goal was to provide our client with an aesthetically pleasing, modern website while finding the middle ground of creating a digital presence that makes their audience feel comfortable and trust their services.
The challenge in this project was twofold. First, we had to create an interface that was easy to use and navigate, while also making sure the structure was organized and consolidated. To address this, we simplified the site’s map and optimized the navigation. Secondly, we had to make sure the content and visuals do not cross any lines that might be insensitive to the target audience. Marffa had to find the optimum balance between displaying realistic visuals while also not pushing the envelope too far.
In short, this case was all about taking an existing website and giving it a complete overhaul. From making sure the old, blocked navigation was streamlined and organized, to make sure the visuals, content, and overall design are sympathetic to their target audience, this project was extremely multifaceted.