This case study looks at the website redesign process for Elsmere Education, an educational consulting company based in Denver, Colorado. With an already established reputation, Elsmere Education needed a website refresh that would better represent its values and mission.
Marffa involved all of the stakeholders to understand the user’s expectations and needs for the website. We did a thorough audit of the existing website and then created user journeys to gain insight into users’ motivations, goals, and behavior. Then we started working on the user interface design reflecting the values and personality of Elsmere Education. Our agency made sure the design was mobile-optimized and enhanced the navigation to meet the user’s needs.
In the end, Marffa developed a beautiful and modern website for Elsmere Education. We managed to maintain their existing brand identity while adapting to a modern design trend. The website had better search engine visibility and improved user experience, and overall it was a great success.